Dentsu
Designing for Global-Scale Digital Experiences
3 days - FigBuild 2025 Designathon
Figjam, Figma, Photoshop
Woohee Byun, Alex Thummalapalli, Karissa Wong, Ana Lac
Product Strategy, Speculative UX
This summer, I joined Dentsu’s UX/UI team to help reimagine the web experience for a luxury travel and hospitality brand.
The Beginning
Entering the Project
I came in ready to see what it means to design at global scale.
From day one, I collaborated with designers, strategists, and developers to bring clarity and structure to complex journeys.
The Process
Shaping the System
Focused on component system exploration to create flexible, reusable UI elements, and developed content authoring patterns to keep tone and structure consistent.
The Process
Mapping the Journeys
Designed page layouts and flow explorations that balanced usability with the brand’s personality.
My LEarnings
What I Took Away
Learned how to navigate the challenges of designing for large, complex systems.
Discovered how to keep brand personality alive while making experiences usable.
Saw firsthand how cross-disciplinary collaboration can elevate ideas.
WANT TO LEARN MORE?
This work is protected by NDA, but I’m happy to share the full process privately.
Request Full Case Study
In the meantime,
check out this project
Goodreads
A MODERN TAKE ON BOOK DISCOVERY
WANT TO LEARN MORE?
This work is protected by NDA, but I’m happy to share the full process privately.
Request Full Case Study
In the meantime,
check out this project
Goodreads
A MODERN TAKE ON BOOK DISCOVERY
Summer 2025 — UX Design Intern at Dentsu
Figma, Illustrator, After Effects, Jira
Product Thinking, Interaction Design, Visual Design
Dentsu
Designing for Global-Scale Digital Experiences
This summer, I joined Dentsu’s UX/UI team to help reimagine the web experience for a luxury travel and hospitality brand.
Entering the Project
The Beginning
I came in ready to see what it means to design at global scale.
From day one, I collaborated with designers, strategists, and developers to bring clarity and structure to complex journeys.
The Process
Shaping the System
Focused on component system exploration to create flexible, reusable UI elements, and developed content authoring patterns to keep tone and structure consistent.
The Process
Mapping the Journeys
Designed page layouts and flow explorations that balanced usability with the brand’s personality.
Learned how to navigate the challenges of designing for large, complex systems.
Discovered how to keep brand personality alive while making experiences usable.
Saw firsthand how cross-disciplinary collaboration can elevate ideas.
What I Took Away
My learnings
Want to learn more?
This work is protected by NDA, but I’m happy to share the full process privately.
Request Full Case Study
In the meantime,
check out this project
