Advertising Campaign
Brand Strategy
Amplifying Timelessness In Sustainable Watch Brand
4 Weeks
Figma, Photoshop, Illustrator, After Effects
Solo
Product Thinking, Interaction Design, Visual Design
OVERVIEW
Christopher Ward is a British luxury watchmaker that redefines timekeeping by combining cutting-edge innovation, meticulous craftsmanship, and sustainable practices.
HIGHLIGHTS
DISCOVERY STAGE
THE FOUNDATION
THE PROBLEM
Consumers seeking luxury products increasingly value sustainability and ethical practices but struggle to find brands that deliver on both fronts without compromising on quality, affordability, or transparency.
THE Competitors
Bremont
Founded by brothers Nick and Giles English in 2002, Bremont’s heritage is deeply rooted in their passion for engineering and British craftsmanship.
Speake-Marin
Founded by British watchmaker Peter Speake-Marin, this luxury brand is based in Switzerland and known for its innovative designs that push traditional boundaries.
Pinion Watch
Pinion Watch Company is a smaller, independent British watchmaker that specializes in producing high-quality, hand-assembled mechanical timepieces.
ARCHETYPE
35%
Explorer
The Explorer archetype is about discovery, adventure, and pushing boundaries.
For Christopher Ward, this reflects a pioneering spirit in innovation, sustainability, and craftsmanship.
65%
Caregiver
The Caregiver archetype is driven by a desire to nurture and protect, and a commitment to making the world better.
For Christopher Ward, this archetype reflects its dedication to sustainability, quality craftsmanship, and giving back to environmental causes.
TARGET AUDIENCE
User PERSONA
Demographics
Age Range: 28–45 years old
Income: Mid-to-high earners
Education: College-educated, often with advanced degrees
Location: Urban and suburban
Psychographics
Lifestyle
Values quality, durability, and timeless design over fleeting trends.
Values and Beliefs
Environmentally conscious and supportive of conservation efforts.
Hobbies and Interests
Enjoys exploring nature, volunteering for environmental causes, and learning about climate science.
Behavioral
Researches products extensively before purchasing, seeking reviews, certifications, and impact stories.
DEFINING STAGE
STRATEGY PLANNING
Insight
Looking For More
Consumers today are no longer just looking for luxury in the traditional sense. They are seeking purpose-driven luxury that aligns with their values, particularly around sustainability and ethical responsibility.
Convention
Not Worth It.
Customers may struggle to see the value in high price points, particularly with limited explanation of craftsmanship or unique features.
Disruption
It’s not just about what you wear,
it’s about the difference you make.
Vision
Purposeful Craft.
"To redefine luxury by blending timeless craftsmanship with innovative sustainability, creating watches that inspire purpose, tell meaningful stories, and preserve the planet for future generations."
DESIGN STAGE
THE CAMPAIGN
Big Idea
Time Well Spent
Every moment and every choice matters.
STATIC & DIGITAL ADVERTISING
CW ‘TIMELESS’ APP
TIMELESS POP-UP INSTALLATION
TIMELESS POP-UP INVITE
SOCIAL MEDIA
impact
Legacy of Purpose
Christopher Ward watches are not just a symbol of personal style—they represent a legacy of conscious choices, making every moment truly "Time Well Spent."
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Take a look at this project!
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